Privacy Policy

Welcome to BetMGM. We protect your privacy and handle your personal information with transparency and care. This Privacy Policy outlines how BetMGM, operated by MGM Resorts International and Entain Holdings, collects, uses, discloses, and protects your personal data when you use our websites, mobile applications, and other services (collectively, the "Services"). By accessing or using our Services, you agree to the terms of this Privacy Policy. Read this policy carefully to understand our practices regarding your information and how we treat it. Our dedication to responsible gaming extends to the responsible handling of your personal data.

We collect various types of information to provide and improve our Services, comply with legal obligations, and enhance your experience with BetMGM. This information can be broadly categorized as:

• Information You Provide Directly: This includes data you submit when registering an account, making deposits or withdrawals, participating in promotions, contacting customer support, or using interactive features of our Services. Examples include your name, date of birth, address, email, phone number, payment details, and identification documents (e.g., passport, driver's license) for identity verification and anti-money laundering (AML) purposes.
• Information Collected Automatically: When you access our Services, we automatically collect certain technical information about your device and usage patterns. This includes your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, and clickstream data. We use cookies and similar tracking technologies for this collection.
• Information from Third Parties: We may receive information about you from third-party sources, such as identity verification services, credit reference agencies, fraud prevention agencies, and publicly available sources. This helps us verify your identity, prevent fraud, comply with legal obligations, and support responsible gaming practices.

BetMGM uses the information we collect for several purposes, all designed to provide you with a secure, enjoyable, and compliant gaming experience:

• To Provide and Manage Our Services: This includes setting up and maintaining your account, processing your transactions, providing customer support, and delivering the gaming and betting services you request.
• For Security and Fraud Prevention: We use your data to verify your identity, prevent fraudulent activities, detect and prevent unauthorized access to your account, and maintain the integrity of our games.
• To Comply with Legal and Regulatory Obligations: We are subject to strict regulations in the jurisdictions where we operate. Your data is used to meet anti-money laundering (AML) requirements, responsible gaming obligations, tax reporting, and other legal mandates.
• To Personalize Your Experience: We may use your information to tailor content, offers, and promotions to your interests, improving your overall experience with BetMGM.
• For Marketing and Promotional Purposes: With your consent where required, we may send you marketing communications about our products, services, and promotions. You can opt out of these communications at any time.
• For Analytics and Service Improvement: We analyze usage patterns and trends to understand how our Services are used, identify areas for improvement, and develop new features.
• To Communicate with You: We use your contact details to send you important service-related notices, updates, and responses to your inquiries.

Under data protection laws, particularly the GDPR, we must have a legal basis to process your personal data. Our legal bases include:

• Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into such a contract (e.g., creating your account, processing bets).
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which BetMGM is subject (e.g., AML laws, responsible gaming regulations, tax reporting).
• Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms (e.g., fraud prevention, enhancing security, improving our services, marketing activities where consent is not required). We conduct a legitimate interest assessment for such processing.
• Consent: Where required by law, we will obtain your explicit consent for specific processing activities, such as sending certain marketing communications. You have the right to withdraw your consent at any time.

BetMGM may share your personal information with third parties under specific circumstances, always with appropriate safeguards in place:

• Within the BetMGM Group: We may share your data with other entities within the MGM Resorts International and Entain Holdings groups to provide services, for internal administrative purposes, and to ensure compliance across our operations.
• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, identity verification, customer support, IT services, marketing, and data analytics. These providers are contractually obligated to protect your data and only use it for the purposes we specify.
• Regulatory and Law Enforcement Authorities: We will disclose your information when required by law or regulation, or in response to valid requests from governmental, regulatory, or law enforcement authorities, including our licensing authority. This includes compliance with anti-money laundering and responsible gaming obligations.
• Fraud Prevention and Security: We may share information with fraud prevention agencies and other organizations involved in crime prevention and detection to protect our Services, our customers, and the wider public.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.
• With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

The security of your personal data is a top priority for BetMGM. We implement technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, firewalls, secure server environments, access controls, and regular security audits. We also train our employees on data protection best practices and ensure that third-party service providers adhere to strict security standards. While we protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

Depending on your jurisdiction, you may have certain rights regarding your personal data. These rights may include:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (“Right to be Forgotten”): In certain circumstances, you have the right to request the deletion of your personal data.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain situations.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
• Rights in Relation to Automated Decision-Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request in accordance with applicable data protection laws.

BetMGM uses cookies and similar tracking technologies (such as pixels, web beacons, and device identifiers) to enhance your experience, analyze site usage, and deliver personalized content and advertising. Cookies are small text files stored on your device when you visit our Services. They help us:

• Remember your preferences and settings.
• Authenticate you and keep you logged in.
• Understand how you use our Services.
• Provide relevant advertising.
• Prevent fraud and enhance security.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality and features of our Services. For more detailed information on how we use cookies and your choices, please refer to our dedicated Cookie Policy.

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. This typically means we will keep your data for the duration of your active account with BetMGM and for a further period as mandated by relevant laws and regulations (e.g., anti-money laundering laws, gaming regulations). When your personal data is no longer required, we will securely delete or anonymize it.

As part of our global operations, your personal data may be transferred to, stored, and processed in countries outside of your country of residence, including countries that may not offer the same level of data protection as your home jurisdiction. When we transfer your data internationally, we implement safeguards to ensure your personal data remains protected. These safeguards may include reliance on standard contractual clauses approved by relevant authorities, ensuring the recipient is certified under an approved framework, or other legally recognized mechanisms.

Our Services are strictly intended for individuals who are 21 years of age or older (or the legal age of majority in your jurisdiction, whichever is higher). We do not knowingly collect personal information from individuals under this age. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete such information from our records. BetMGM prevents underage gambling.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. When we make significant changes, we will notify you by posting the updated policy on our website with a new "Last Updated" date. Review this policy periodically to stay informed about how we protect your information. Your continued use of BetMGM Services after any changes indicates your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our Data Protection Officer or our customer support team. You can reach us through the following channels:

• Email: [Insert support email address or link to contact form]
• Mail: [Insert generic mailing address for privacy inquiries, e.g., "Data Protection Officer, BetMGM, Our Registered Office Address"]

We resolve any privacy-related issues promptly and fairly. If you believe we have not adequately addressed your concerns, you may have the right to lodge a complaint with your local data protection supervisory authority.