Privacy Policy

Welcome to BetMGM. We protect your privacy and the security of your personal information. This Privacy Policy explains how BetMGM, operated by MGM Resorts International, collects, uses, discloses, and protects your data when you use our online casino services, website, and mobile applications (collectively, "Services"). By accessing or using our Services, you agree to this Privacy Policy. Read it carefully to understand our practices regarding your information.

This policy applies to all visitors, users, and others who access the Services. BetMGM operates under strict regulatory requirements. Our data processing activities comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant. We maintain transparency about how we handle your personal data.

We collect various types of information to provide and improve our Services. This includes:

• Personal Identifiable Information (PII): This includes your name, date of birth, gender, postal address, email address, telephone number, and national identification numbers (e.g., Social Security Number, where required by law). We collect this during registration and for identity verification.
• Financial Information: Details related to your payment methods, such as credit/debit card numbers, bank account details, and transaction history. This is necessary for processing deposits and withdrawals.
• Transactional Data: Information about your betting activities, gameplay, deposits, withdrawals, and other interactions with our Services.
• Technical Data: This comprises your IP address, browser type and version, operating system, device type, unique device identifiers, and other online identifiers.
• Usage Data: Information about how you use our website and services, including pages visited, time spent on pages, links clicked, and search queries.
• Communication Data: Records of your communications with us, including customer support inquiries, chat logs, and emails.
• Publicly Available Information: In some cases, we collect information about you from public sources to verify your identity or for fraud prevention.
• Marketing and Communications Preferences: Your preferences in receiving marketing from us and our third parties, and your communication preferences.

We use the information we collect for various purposes, including:

• To Provide and Manage Your Account: This involves creating and managing your BetMGM account, verifying your identity, processing transactions, and providing customer support.
• To Improve Our Services: We use data to understand how our Services are used, troubleshoot issues, develop new features, and enhance user experience.
• For Security and Fraud Prevention: We use your data to detect and prevent fraudulent activities, money laundering, and other illegal acts, ensuring our platform's integrity.
• To Comply with Legal and Regulatory Obligations: As a licensed gambling operator, BetMGM must comply with various laws and regulations, including those related to responsible gaming, anti-money laundering (AML), and customer due diligence (CDD).
• For Marketing and Promotional Purposes: With your consent, we may send you marketing communications about our products, services, and promotions that may interest you. You can opt out of these communications at any time.
• To Personalize Your Experience: We use your data to tailor our Services, content, and offers to your preferences.
• To Communicate with You: Responding to your inquiries, providing updates about our Services, and informing you about changes to our terms or policies.
• For Research and Analytics: Conducting internal research and analysis to improve our business operations and offerings.

We process your personal data based on the following legal grounds:

• Contractual Necessity: Processing is necessary for performing a contract with you, such as providing our gaming services and managing your account.
• Legal Obligation: Processing is necessary to comply with a legal or regulatory obligation to which BetMGM is subject, including anti-money laundering laws, responsible gaming regulations, and tax laws.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your fundamental rights and freedoms do not override those interests. This includes improving our services, preventing fraud, and enhancing security.
• Consent: In specific situations, we rely on your explicit consent to process certain types of data, particularly for marketing communications. You can withdraw your consent at any time.

We may share your personal information with third parties under specific circumstances:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, IT support, identity verification, customer service, and marketing. These providers are contractually obligated to protect your data and only use it for the purposes we specify.
• Regulatory Bodies and Law Enforcement: We disclose your information when required by law, regulation, or legal process, or to cooperate with government and law enforcement officials. This includes sharing data with our licensing authority and anti-money laundering agencies.
• Affiliates and Business Partners: We may share data with other entities within the MGM Resorts International group and with carefully selected business partners for purposes consistent with this Privacy Policy, such as cross-promotion or joint ventures.
• Fraud Prevention and Responsible Gaming Organizations: To detect and prevent fraud, money laundering, and to promote responsible gaming, we may share information with specialized organizations and databases.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
• With Your Consent: We may share your information with third parties when we have your explicit consent.

We ensure that any third parties with whom we share your data adhere to strict data protection standards.

BetMGM implements robust technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or alteration. These measures include:

• Encryption: We use industry-standard encryption technologies (e.g., SSL/TLS) for data in transit and at rest where appropriate.
• Access Controls: Strict access controls and authentication mechanisms limit access to your personal data to authorized personnel only.
• Firewalls and Intrusion Detection Systems: Our systems are protected by advanced firewalls and intrusion detection systems to prevent unauthorized access.
• Regular Security Audits: We conduct regular security audits and vulnerability assessments to identify and address potential weaknesses.
• Employee Training: Our staff receive regular training on data protection and security best practices.

While we protect your data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. We encourage you to also protect your personal information, such as using strong, unique passwords and keeping your account credentials confidential.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): In certain circumstances, you can request the deletion of your personal data.
• Right to Restrict Processing: You can request that we limit how we use your personal data in certain situations.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: You can object to our processing of your personal data in certain situations, particularly for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you can withdraw that consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, contact us using the details provided in the "Contact Us" section. We will respond to your request in accordance with applicable data protection laws.

BetMGM uses cookies and similar tracking technologies (e.g., pixels, web beacons) to enhance your experience, analyze website usage, and for marketing purposes. Cookies are small text files stored on your device when you visit our website.

We use different types of cookies:

• Strictly Necessary Cookies: Essential for our website's operation, enabling core functionalities like security, network management, and accessibility.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website. This helps us improve how our website works.
• Functionality Cookies: Used to recognize you when you return to our website, enabling us to personalize content for you and remember your preferences.
• Targeting/Advertising Cookies: Record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect our Services' functionality.

We retain your personal data as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. The specific retention periods vary depending on the type of data and the purpose of processing.

Typically, we retain your data for the duration of your active account with BetMGM and for a further period as required by our regulatory obligations (e.g., anti-money laundering laws often require retaining transaction data for a minimum of five years after account closure). We may also retain data for longer periods if there is an ongoing legal dispute or to comply with a request from a law enforcement agency.

Once the retention period expires, your personal data will be securely deleted or anonymized.

As a global company, BetMGM may transfer your personal data to countries outside of your country of residence, including to the United States where our parent company is based. These countries may not have the same data protection laws as your home country.

When we transfer your data internationally, we implement appropriate safeguards to ensure your data receives an adequate level of protection. These safeguards may include:

• Transferring data to countries deemed to provide an adequate level of data protection by relevant authorities (e.g., the European Commission).
• Using standard contractual clauses approved by relevant authorities.
• Implementing binding corporate rules.
• Obtaining your explicit consent for the transfer.

By using our Services, you understand and agree to the international transfer of your personal data as described in this policy.

Our Services are not for individuals under the legal gambling age in their respective jurisdictions. BetMGM does not knowingly collect personal information from individuals under this age. If we become aware that we have inadvertently collected personal data from a minor, we will immediately delete such information from our records.

We strictly enforce age verification processes to prevent minors from accessing our platform. If you believe that a minor has provided us with personal information, contact us immediately.

BetMGM may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by posting the updated policy on our website and, where appropriate, by sending you an email notification or placing a prominent notice on our Services.

Review this Privacy Policy periodically to stay informed about how we protect your information. The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of our Services after any changes signifies your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, contact our Data Protection Officer:

By Email: [email protected]

By Post:

Data Protection Officer
BetMGM Legal Department
[Our Registered Office Address, as legally required]

We address your inquiries promptly and transparently.